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  • Founder Essays6 min read

    Is Kundali matching necessary for marriage? An honest answer

    Here is the honest answer first: no. Kundali matching is not necessary for a marriage. People marry without it every day and stay married for fifty years. People can match at 32 out of 36 and still separate. No chart, no score and no app can promise forever. Two people still have to show up for each other, every single day. But that is only half the answer, and it is the half most people already know. The question families are really asking is a different one: should we still do it, and how much weight should it carry? That one deserves a longer reply.

    Himanshu Batra

  • Founder Essays7 min read

    Why South Asian dating apps still feel like 2008.

    An essay on the structural problems with current South Asian dating-app design — what every category leader gets wrong, why they cannot fix it without reorienting their core, and what a 2026-native matrimonial app would actually look like.

    Himanshu Batra

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